E-Cigarette - 1180 Words

BA 3103-015 Critical Analysis Paper: 1 E-CIGARETTE Big tobacco companies are betting on e-cigarettes. Why are tobacco companies investing in a product that will directly compete with their most profitable product, cigarettes? With the use of these analytical frameworks it will help us to better understand this situation. PEST PEST Analysis of Global Trends – 2011-2016 Political * Increased emphasis in healthcare | Economic * Recovering/Growing | Social * Health conscientiousness | Technological * Battery life advances * Material utilization * Portability | Beginning with the PEST Analysis we can get a macro perspective on the trends. There has been a global†¦show more content†¦Now we have seen the trends and analyzed the e-Cigarette industry its time to look at they SWOT of why big tobacco companies are betting in this particular market. SWOT With the SWOT analysis we can start to form a basis of why tobacco companies moved into the electronic cigarette market. One of the biggest strengths of these tobacco companies is their ability to adapt with the times and seeing how e-cigarettes are becoming increasingly popular even generating over two billion dollars in sales posed as a good investment opportunity. SWOT Analysis on why big tobacco companies are betting on e-cigarettes Strengths * Immense amounts of capital to invest * Already in a similar industry * Willingness to adapt with the times | Weaknesses * Learning curve of the new product and accessibility | Opportunities * Young and unregulated market * Room for growth and development | Threats * Potential competition with its original market * Health administrations * Other small competitors | Since they are large tobacco companies they have the funds to tap into the market unscathed regardless how the investment turns out. Another strength for these companies is that they are in a similar market and already have the insight on how to properly enter the market. One weakness with tobacco companies entering the market is the consumers who have yet to try these devices. Being electronic and reachable might deter aShow MoreRelatedE Cigarettes And The Electronic Cigarette931 Words   |  4 Pagesthe electronic cigarette: a product designed to release aerosol by heating a liquid cartridge containing propylene glycol, glycerol, flavoring additives, and/or nicotine (Grana et al. 6). E-cigarettes use a plastic tube and an electronic heating element to stimulate a liquid cartridge. A nicotine-containing vapor, with few harmful elements, is released from the cartridge and inhaled by the user. (Franck et al. 2). In 2012, a European Commission study on awareness of e-cigarettes concluded that two-thirdsRead MoreElectronic Cigarettes ( E Cigarettes )980 Words   |  4 PagesElectronic cigarettes (e-cigarettes) have been increasing popular in the last several years for various reasons. An e-cigarette will automatically turn on by sensing pressure being applied at the base of the cigarette (Dennis 2015). Electronic cigarettes are battery operated that are supposed to mimic a real cigarette, meaning that the one end of the e-cigarette lights up, and a vapor is released into the air (Stein 2015). Inside the cigarette, there is a cartilage where the nicotine is stored (DennisRead MoreElectronic Cigarettes Vs. E Cigarettes1945 Words   |  8 PagesElectronic cigarettes (e-cigarettes) are devices that deliver aerosolized nicotine to the user by heating a liquid (typically propylene glycol) containing nicotine and flavoring agents. Most devices share a common design – a plastic tube containi ng a battery, an airflow sensor, a heating element and a cartridge containing the liquid (Figure 1). Figure 1. 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Or is it? E-cigarettes were firs t introduced in 2006 as an alternative to smoking tobacco products. These e-cigarettes use vapor as opposed to smoke. The user still can receive their fill of nicotine with an added bonus of a flavor choice. With there first launch they weren t seen as aRead MoreThe e-Cigarette Business623 Words   |  3 PagesLorillards Electronic Cigarette the Right Product for the Company? Even though other leading tobacco companies, like Altria and Reynolds American, are strong competition for Lorillard, in the electronic cigarettes market, Lorillard continues to dominate. The question becomes, is the decision by Lorillard to expand its e-cigarettes business the correct action to be taking at this time? We will now take a look at three indicators that may put the potential upside of e-cigarettes business in perspectiveRead MoreUse Of E Cigarettes And Real Cigarettes3123 Words   |  13 PagesAbstract: The decision between the use of e-cigarettes and real cigarettes is an answer that can affect your life and your body during its progression. During the experiments done scientists tested how e-cigarettes affect the body and how well it is seen by the general population of physicians. The first experiment done on smokers using 14-37 packs a year, switching to e-cigarettes, showed that these people began decreasing the amount of packs they smoked by 22% in week 12 of the study andRead MoreA Study On E Cigarettes2286 Words   |  10 PagesIntroduction Research has been done to understand why E-Cigarette uses are increasingly popular among adolescents and if the prevalence of point-of-sale among E-cigarettes increases this behavior and the one discussed in this paper is ‘Does exposure to cigarette brands increase the likelihood of adolescent e-cigarette use’? This study was done by Best .C, et al. 2016. The intention of this paper is to critically analyse an epidemiological paper. This paper examines the study with importance on theRead Moree-Cigarettes and Their Hazard530 Words   |  2 Pagesbiggest question is, â€Å"Are they harmful?† Electronic Cigarettes are being tested and thoroughly examined to identify the helpful and hazardous effects they may have. Most importantly, they are being compared to traditional cigarettes to determine whether or not they are a safe alternative for smokers. According to the Food and Drug Administration, there are trace amounts of toxic and carcinogenic ingredients found in several cartridge samples of e-cigarettes. The FDA tried to regulate them as drug deliveryRead MoreE-Cigarettes: Better than Tobacco Cigarettes?1086 Words   |  4 Pagesare electronic cigarettes, called E-cigarette, which are devices with battery that carry nicotine heated aersosol in a fashion that imitates common cigarettes, while carrying lower levels of toxins t han a conventional lit cigarette. They can be used indoors, which allows smokers to get their fix wherever and whenever they want. A study from NBC News (Leshae) shows that electronic cigarettes are a technique for smokers to try quitting their addictions. Manufacturers consider that e-cigarattes are