Monday, December 23, 2019
E-Cigarette - 1180 Words
BA 3103-015 Critical Analysis Paper: 1 E-CIGARETTE Big tobacco companies are betting on e-cigarettes. Why are tobacco companies investing in a product that will directly compete with their most profitable product, cigarettes? With the use of these analytical frameworks it will help us to better understand this situation. PEST PEST Analysis of Global Trends – 2011-2016 Political * Increased emphasis in healthcare | Economic * Recovering/Growing | Social * Health conscientiousness | Technological * Battery life advances * Material utilization * Portability | Beginning with the PEST Analysis we can get a macro perspective on the trends. There has been a global†¦show more content†¦Now we have seen the trends and analyzed the e-Cigarette industry its time to look at they SWOT of why big tobacco companies are betting in this particular market. SWOT With the SWOT analysis we can start to form a basis of why tobacco companies moved into the electronic cigarette market. One of the biggest strengths of these tobacco companies is their ability to adapt with the times and seeing how e-cigarettes are becoming increasingly popular even generating over two billion dollars in sales posed as a good investment opportunity. SWOT Analysis on why big tobacco companies are betting on e-cigarettes Strengths * Immense amounts of capital to invest * Already in a similar industry * Willingness to adapt with the times | Weaknesses * Learning curve of the new product and accessibility | Opportunities * Young and unregulated market * Room for growth and development | Threats * Potential competition with its original market * Health administrations * Other small competitors | Since they are large tobacco companies they have the funds to tap into the market unscathed regardless how the investment turns out. Another strength for these companies is that they are in a similar market and already have the insight on how to properly enter the market. One weakness with tobacco companies entering the market is the consumers who have yet to try these devices. Being electronic and reachable might deter aShow MoreRelatedE Cigarettes And The Electronic Cigarette931 Words  | 4 Pagesthe electronic cigarette: a product designed to release aerosol by heating a liquid cartridge containing propylene glycol, glycerol, flavoring additives, and/or nicotine (Grana et al. 6). E-cigarettes use a plastic tube and an electronic heating element to stimulate a liquid cartridge. A nicotine-containing vapor, with few harmful elements, is released from the cartridge and inhaled by the user. (Franck et al. 2). In 2012, a European Commission study on awareness of e-cigarettes concluded that two-thirdsRead MoreElectronic Cigarettes ( E Cigarettes )980 Words  | 4 PagesElectronic cigarettes (e-cigarettes) have been increasing popular in the last several years for various reasons. An e-cigarette will automatically turn on by sensing pressure being applied at the base of the cigarette (Dennis 2015). Electronic cigarettes are battery operated that are supposed to mimic a real cigarette, meaning that the one end of the e-cigarette lights up, and a vapor is released into the air (Stein 2015). Inside the cigarette, there is a cartilage where the nicotine is stored (DennisRead MoreElectronic Cigarettes Vs. E Cigarettes1945 Words  | 8 PagesElectronic cigarettes (e-cigarettes) are devices that deliver aerosolized nicotine to the user by heating a liquid (typically propylene glycol) containing nicotine and flavoring agents. Most devices share a common design – a plastic tube containi ng a battery, an airflow sensor, a heating element and a cartridge containing the liquid (Figure 1). Figure 1. Components of the Electronic Cigarette.(1) Theoretically,(2) frequently advertised,(3) and commonly assumed by users,(4-12) this process avoidsRead MoreE-cigarettes versus Tobacco Cigarettes 830 Words  | 4 PagesE-cigarettes are a new and more innovative way for smokers to get their nicotine high, and some believe they are even healthier to use while others do not. Many people see the word â€Å"cigarette†and assume that it has a lot of health consequences and can cause death and second-hand smoke. While there are some who know what E-cigarettes truly are and know the difference between the two and the change in health risks. I have a neutral idea about the object knowing that it can help people quite cigaretteRead MoreThe Dangers Of E Cigarettes1055 Words  | 5 PagesWith technological innovations happening everyday, many products are being created promoting health. Among these products is what is known as a e-cigarette. With no tobacco, tar, or even smoke, it has to be safe. Or is it? E-cigarettes were firs t introduced in 2006 as an alternative to smoking tobacco products. These e-cigarettes use vapor as opposed to smoke. The user still can receive their fill of nicotine with an added bonus of a flavor choice. With there first launch they weren t seen as aRead MoreThe e-Cigarette Business623 Words  | 3 PagesLorillards Electronic Cigarette the Right Product for the Company? Even though other leading tobacco companies, like Altria and Reynolds American, are strong competition for Lorillard, in the electronic cigarettes market, Lorillard continues to dominate. The question becomes, is the decision by Lorillard to expand its e-cigarettes business the correct action to be taking at this time? We will now take a look at three indicators that may put the potential upside of e-cigarettes business in perspectiveRead MoreUse Of E Cigarettes And Real Cigarettes3123 Words  | 13 PagesAbstract: The decision between the use of e-cigarettes and real cigarettes is an answer that can affect your life and your body during its progression. During the experiments done scientists tested how e-cigarettes affect the body and how well it is seen by the general population of physicians. The first experiment done on smokers using 14-37 packs a year, switching to e-cigarettes, showed that these people began decreasing the amount of packs they smoked by 22% in week 12 of the study andRead MoreA Study On E Cigarettes2286 Words  | 10 PagesIntroduction Research has been done to understand why E-Cigarette uses are increasingly popular among adolescents and if the prevalence of point-of-sale among E-cigarettes increases this behavior and the one discussed in this paper is ‘Does exposure to cigarette brands increase the likelihood of adolescent e-cigarette use’? This study was done by Best .C, et al. 2016. The intention of this paper is to critically analyse an epidemiological paper. This paper examines the study with importance on theRead Moree-Cigarettes and Their Hazard530 Words  | 2 Pagesbiggest question is, â€Å"Are they harmful?†Electronic Cigarettes are being tested and thoroughly examined to identify the helpful and hazardous effects they may have. Most importantly, they are being compared to traditional cigarettes to determine whether or not they are a safe alternative for smokers. According to the Food and Drug Administration, there are trace amounts of toxic and carcinogenic ingredients found in several cartridge samples of e-cigarettes. The FDA tried to regulate them as drug deliveryRead MoreE-Cigarettes: Better than Tobacco Cigarettes?1086 Words  | 4 Pagesare electronic cigarettes, called E-cigarette, which are devices with battery that carry nicotine heated aersosol in a fashion that imitates common cigarettes, while carrying lower levels of toxins t han a conventional lit cigarette. They can be used indoors, which allows smokers to get their fix wherever and whenever they want. A study from NBC News (Leshae) shows that electronic cigarettes are a technique for smokers to try quitting their addictions. Manufacturers consider that e-cigarattes are
Sunday, December 15, 2019
The Far Horizon convention centre Free Essays
1.0   Introduction The 4 Ps of marketing are in more than one way interdependent. They together help customers in making purchase decisions. We will write a custom essay sample on The Far Horizon convention centre or any similar topic only for you Order Now If planned properly, 4Ps can also help companies identify the right segment of customers. A product must satisfy a consumer’s need. It comes with a cost. Production costs must be kept in check and at the same time quality should not be compromised on. A brand must keep its consumer’s interest in mind always. Price is next. Price escalation takes place when a product moves through the distribution channel.  A manufacturer’s selling price becomes a distributor’s cost price. This hurts dealers who end up paying more to the distributor. Ultimately, this affects competition and sales. This escalation in prices forces many consumers to look elsewhere. There are many strategies employed by companies to beat competition. There are some who find it hard to offer at reduced price because of brand. There are others who reduce their price in the face of stiff competition. Then there are those who, while retaining their image, launch products that are branded but service a different segment of demographic. Thus, price plays an important role in a consumer’s behaviour.                                                                                                                                                                                                    Place can also determine price. Factors like who the final consumer will be and what he or she looks for must be considered. Where does a consumer look for in a convention centre? Are the major needs of the client met by the infrastructure available? Distance is also considered to be an issue that determines choice. No client would think of going beyond his/her convenience to book a hall. Distances also determine transpor tation costs, which could cause price escalation for the client. Distribution gets affected, and time and money is lost. So, choice of place is also important. Promotion relates to publicity. Promotion can take many forms: advertising in various media, events, press releases, trade shows, brochures, flyers, internet and so on. This is where a company focuses on projecting itself and its product. Promotion creates awareness, the first step to sales. Thus, branding and 4Ps play a vital role in consumer buying rationale (Volker.M, 1998). 2.0   Analysis In any business the marketing environment, production costs, logistics, distributor/dealer margin and the manufacturer’s margin are considered before a product is priced to the consumer. All these are directly influenced by the 4 Ps of marketing. Far Horizon, a well structured organisation is in the process of expanding its activities to incorporate a convention hall that can accommodate 850 people in a single sitting; a first of its kind in that community. Far Horizon already has a full-fledged catering wing that is operational and serves breakfast, lunch and dinner to the local inhabitants. The idea of the proprietorship organisation is to project Far Horizon as a one-stop solution for any activity like weddings, business meetings, conferences, trade shows and so on. Once the convention centre becomes fully operational, it will enjoy complete ascendancy in business against a rather tame competition. However, there are factors that can determine the success of a business in any environment; the factor of the 4 Ps. Product Strategy Identify three factors that influence product strategy decisions: Size, Facilities, and Availability. The size of the convention centre will be bigger than any existing hall available in the community, and can cater to any kind of programme. The availability of a full-fledged restaurant and bar makes food and beverage ordering convenient, without requiring external catering services. The hall is large enough to accommodate any number of people in one sitting and its availability round the year will make it a very attractive proposition to time-conscious customers. Place Strategy Identify three factors that influence place strategy decisions: Proximity, Location, and Connectivity. Far Horizon is located close to the airport and is thus a little far from the commercial hub of the community. However, because of its existing restaurant and bar, it has its share of regular customers, for whom distance may not be an issue. The idea to tie-up with the local transport authorities may be short-sighted, but customers who require larger halls with more facilities will be inclined to travel a little more to minimize responsibilities. Promotion Strategy Identify three factors that influence promotion strategy decisions: Word-of-mouth communication, events and media presentations. Far Horizon will get that distinct advantage that its competitors lacked from their regular customers. Customer’s feedback is a sound way to project an organisation for its products or service. How many times have one seen friends influence the buying behaviour of others. The same principle applies in this case too. Events taking place at such venues as Far Horizon will attract immediate attention, because it is located close to the airport for one, and because many people visit this place for refreshments or drinks frequently. Media advertisements are very convenient to attract those people who have never ventured to Far Horizon previously. The sparsely populated community will get to know a lot more through media coverage. Pricing Strategy Identify three factors that influence pricing strategy decisions: Logistics, Quality and Quantity. Far Horizon will beat competition through its sheer size and facilities. None of its competitors come close enough to even challenge it for its facilities. Because it is close to the airport, the convention centre can attract outsiders to it instantly. The price for organizing shows, events, weddings, conferences are minimized because of its volume of intake. The logic behind such a move to make a big hall is to minimize prices through volume sales. Catering costs will come down drastically as well, and so too would the cost of beverages. Far Horizon will be able to capitalise on the service of space, food and beverages. The client will benefit immensely; enjoy better facilities at lower costs and maintenance. 3.0   Reference Volker.M, Business basics for Engineers, Marketing 4Ps of Marketing, www.sfu.ca, Referenced on 09.05.2007 How to cite The Far Horizon convention centre, Essay examples
Saturday, December 7, 2019
One of the subjects of international business that Essay Example For Students
One of the subjects of international business that Essay I have a particular interest in concerns the different payment tools that importers and exporters use when selling goods. There is an added level of risk present when conducting transactions internationally. This risk is in the form of theft, fraud, non-payment, complications of multiple governing agencies, and the inability to meet time deadlines. There are many financial payment tools that are currently being used to combat the problem of international transaction risk. The most common payment types for an international transaction are a letter of credit, documentary draft for collection, open account, payment in advance, and barter. Most of these transactions involve not only the importer and the exporter, but the respective banks of the parties involved, freight forwarders, and government customs agencies as well. The Role of an Importer An importer is a company that is bringing in, or importing, goods to their domestic market for sale or distribution. Importers benefit from this practice because they can acquire products at a higher quality, or lower price, than would be available domestically. The Role of an Exporter An exporter is a company that is shipping, or exporting, goods outside their domestic market for sale or distribution. Exporters benefit from this practice by making a profit with the sale or transfer of goods to international markets, or by expanding into new, international markets to broaden their customer base. The Role of a Forwarding Company A freight forwarder is a company that ships goods, on a regular basis, to different locations around the world. An exporter will call a forwarder if that exporter wants to ship goods overseas without having to take on the responsibilities of logistics, customs, and paperwork by themselves. A freight forwarders main concern is the efficient shipment of goods all over the world. Another objective of the forwarder is to make money. They make their profits by streamlining shipments, increasing efficiency, and spreading out costs by moving a constantly high volume of products on a regular, routine basis (Hickman, p.138). Regardless of the forwarders desire to make a profit off of the exporter, an exporter ends up saving a lot of money by using a forwarders services (Hickman, p. 139). The money that a forwarder might charge to ship a product is miniscule compared to what an exporter would pay if they tried to ship the products without using a forwarder (Hickman, p.139). Forwarders know the customs regulations of all of the worlds countries. Forwarders handle the massive amounts of paperwork that is involved in exporting a product to a different country. Forwarders have good working relationships with the shipping companies that provide actual overseas transportation. Forwarders have massive experience in all aspects of an import/export operation. The bottom line is that employing the services of a forwarding company is always a good idea for an exporter. The Role of Governing Agencies Customs agencies are powerful departments of a national government that regulate what comes in and goes out of that country (Weiss, p.171). Some of the tasks of a customs agency are: Check for the possibility of a contraband item entering or leaving the country. Collect duties, tariff fees, and enforce quota restrictions. Ensure the proper specification/labeling of imported products are to the standard of that country. To account for products entering or leaving the country. They do this to get statistical information concerning domestic product flow to and from other countries, computation of consumption rates, and to help in computation of the domestic countrys GDP. Knowledge of the customs regulations of the importing and exporting country is absolutely critical in maintaining a successful import/export operation. The Role of a Bank The role of a bank concerning an import/export operation is structurally the same as a traditional, domestic banking relationship. Banks serve as a companys main financial resource by providing tools to raise capital, a place to store capital, and most any dimension concerning a companys money. .ub5c7a60376f990084d32e76ae699ca6d , .ub5c7a60376f990084d32e76ae699ca6d .postImageUrl , .ub5c7a60376f990084d32e76ae699ca6d .centered-text-area { min-height: 80px; position: relative; } .ub5c7a60376f990084d32e76ae699ca6d , .ub5c7a60376f990084d32e76ae699ca6d:hover , .ub5c7a60376f990084d32e76ae699ca6d:visited , .ub5c7a60376f990084d32e76ae699ca6d:active { border:0!important; } .ub5c7a60376f990084d32e76ae699ca6d .clearfix:after { content: ""; display: table; clear: both; } .ub5c7a60376f990084d32e76ae699ca6d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub5c7a60376f990084d32e76ae699ca6d:active , .ub5c7a60376f990084d32e76ae699ca6d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub5c7a60376f990084d32e76ae699ca6d .centered-text-area { width: 100%; position: relative ; } .ub5c7a60376f990084d32e76ae699ca6d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub5c7a60376f990084d32e76ae699ca6d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub5c7a60376f990084d32e76ae699ca6d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub5c7a60376f990084d32e76ae699ca6d:hover .ctaButton { background-color: #34495E!important; } .ub5c7a60376f990084d32e76ae699ca6d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub5c7a60376f990084d32e76ae699ca6d .ub5c7a60376f990084d32e76ae699ca6d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub5c7a60376f990084d32e76ae699ca6d:after { content: ""; display: block; clear: both; } READ: Sex Education Essay Banks also provide an importing/exporting company with risk reduction tools such as a letter of credit, documentary drafts for collection, and verification of an international trading partners financial credit and well being. Letter of Credit A very common payment method for a cross border transaction between two companies is a letter of credit. A letter of credit reduces most .
Subscribe to:
Posts (Atom)