Sunday, December 15, 2019
The Far Horizon convention centre Free Essays
1.0   Introduction The 4 Ps of marketing are in more than one way interdependent. They together help customers in making purchase decisions. We will write a custom essay sample on The Far Horizon convention centre or any similar topic only for you Order Now If planned properly, 4Ps can also help companies identify the right segment of customers. A product must satisfy a consumer’s need. It comes with a cost. Production costs must be kept in check and at the same time quality should not be compromised on. A brand must keep its consumer’s interest in mind always. Price is next. Price escalation takes place when a product moves through the distribution channel.  A manufacturer’s selling price becomes a distributor’s cost price. This hurts dealers who end up paying more to the distributor. Ultimately, this affects competition and sales. This escalation in prices forces many consumers to look elsewhere. There are many strategies employed by companies to beat competition. There are some who find it hard to offer at reduced price because of brand. There are others who reduce their price in the face of stiff competition. Then there are those who, while retaining their image, launch products that are branded but service a different segment of demographic. Thus, price plays an important role in a consumer’s behaviour.                                                                                                                                                                                                    Place can also determine price. Factors like who the final consumer will be and what he or she looks for must be considered. Where does a consumer look for in a convention centre? Are the major needs of the client met by the infrastructure available? Distance is also considered to be an issue that determines choice. No client would think of going beyond his/her convenience to book a hall. Distances also determine transpor tation costs, which could cause price escalation for the client. Distribution gets affected, and time and money is lost. So, choice of place is also important. Promotion relates to publicity. Promotion can take many forms: advertising in various media, events, press releases, trade shows, brochures, flyers, internet and so on. This is where a company focuses on projecting itself and its product. Promotion creates awareness, the first step to sales. Thus, branding and 4Ps play a vital role in consumer buying rationale (Volker.M, 1998). 2.0   Analysis In any business the marketing environment, production costs, logistics, distributor/dealer margin and the manufacturer’s margin are considered before a product is priced to the consumer. All these are directly influenced by the 4 Ps of marketing. Far Horizon, a well structured organisation is in the process of expanding its activities to incorporate a convention hall that can accommodate 850 people in a single sitting; a first of its kind in that community. Far Horizon already has a full-fledged catering wing that is operational and serves breakfast, lunch and dinner to the local inhabitants. The idea of the proprietorship organisation is to project Far Horizon as a one-stop solution for any activity like weddings, business meetings, conferences, trade shows and so on. Once the convention centre becomes fully operational, it will enjoy complete ascendancy in business against a rather tame competition. However, there are factors that can determine the success of a business in any environment; the factor of the 4 Ps. Product Strategy Identify three factors that influence product strategy decisions: Size, Facilities, and Availability. The size of the convention centre will be bigger than any existing hall available in the community, and can cater to any kind of programme. The availability of a full-fledged restaurant and bar makes food and beverage ordering convenient, without requiring external catering services. The hall is large enough to accommodate any number of people in one sitting and its availability round the year will make it a very attractive proposition to time-conscious customers. Place Strategy Identify three factors that influence place strategy decisions: Proximity, Location, and Connectivity. Far Horizon is located close to the airport and is thus a little far from the commercial hub of the community. However, because of its existing restaurant and bar, it has its share of regular customers, for whom distance may not be an issue. The idea to tie-up with the local transport authorities may be short-sighted, but customers who require larger halls with more facilities will be inclined to travel a little more to minimize responsibilities. Promotion Strategy Identify three factors that influence promotion strategy decisions: Word-of-mouth communication, events and media presentations. Far Horizon will get that distinct advantage that its competitors lacked from their regular customers. Customer’s feedback is a sound way to project an organisation for its products or service. How many times have one seen friends influence the buying behaviour of others. The same principle applies in this case too. Events taking place at such venues as Far Horizon will attract immediate attention, because it is located close to the airport for one, and because many people visit this place for refreshments or drinks frequently. Media advertisements are very convenient to attract those people who have never ventured to Far Horizon previously. The sparsely populated community will get to know a lot more through media coverage. Pricing Strategy Identify three factors that influence pricing strategy decisions: Logistics, Quality and Quantity. Far Horizon will beat competition through its sheer size and facilities. None of its competitors come close enough to even challenge it for its facilities. Because it is close to the airport, the convention centre can attract outsiders to it instantly. The price for organizing shows, events, weddings, conferences are minimized because of its volume of intake. The logic behind such a move to make a big hall is to minimize prices through volume sales. Catering costs will come down drastically as well, and so too would the cost of beverages. Far Horizon will be able to capitalise on the service of space, food and beverages. The client will benefit immensely; enjoy better facilities at lower costs and maintenance. 3.0   Reference Volker.M, Business basics for Engineers, Marketing 4Ps of Marketing, www.sfu.ca, Referenced on 09.05.2007 How to cite The Far Horizon convention centre, Essay examples
Saturday, December 7, 2019
One of the subjects of international business that Essay Example For Students
One of the subjects of international business that Essay I have a particular interest in concerns the different payment tools that importers and exporters use when selling goods. There is an added level of risk present when conducting transactions internationally. This risk is in the form of theft, fraud, non-payment, complications of multiple governing agencies, and the inability to meet time deadlines. There are many financial payment tools that are currently being used to combat the problem of international transaction risk. The most common payment types for an international transaction are a letter of credit, documentary draft for collection, open account, payment in advance, and barter. Most of these transactions involve not only the importer and the exporter, but the respective banks of the parties involved, freight forwarders, and government customs agencies as well. The Role of an Importer An importer is a company that is bringing in, or importing, goods to their domestic market for sale or distribution. Importers benefit from this practice because they can acquire products at a higher quality, or lower price, than would be available domestically. The Role of an Exporter An exporter is a company that is shipping, or exporting, goods outside their domestic market for sale or distribution. Exporters benefit from this practice by making a profit with the sale or transfer of goods to international markets, or by expanding into new, international markets to broaden their customer base. The Role of a Forwarding Company A freight forwarder is a company that ships goods, on a regular basis, to different locations around the world. An exporter will call a forwarder if that exporter wants to ship goods overseas without having to take on the responsibilities of logistics, customs, and paperwork by themselves. A freight forwarders main concern is the efficient shipment of goods all over the world. Another objective of the forwarder is to make money. They make their profits by streamlining shipments, increasing efficiency, and spreading out costs by moving a constantly high volume of products on a regular, routine basis (Hickman, p.138). Regardless of the forwarders desire to make a profit off of the exporter, an exporter ends up saving a lot of money by using a forwarders services (Hickman, p. 139). The money that a forwarder might charge to ship a product is miniscule compared to what an exporter would pay if they tried to ship the products without using a forwarder (Hickman, p.139). Forwarders know the customs regulations of all of the worlds countries. Forwarders handle the massive amounts of paperwork that is involved in exporting a product to a different country. Forwarders have good working relationships with the shipping companies that provide actual overseas transportation. Forwarders have massive experience in all aspects of an import/export operation. The bottom line is that employing the services of a forwarding company is always a good idea for an exporter. The Role of Governing Agencies Customs agencies are powerful departments of a national government that regulate what comes in and goes out of that country (Weiss, p.171). Some of the tasks of a customs agency are: Check for the possibility of a contraband item entering or leaving the country. Collect duties, tariff fees, and enforce quota restrictions. Ensure the proper specification/labeling of imported products are to the standard of that country. To account for products entering or leaving the country. They do this to get statistical information concerning domestic product flow to and from other countries, computation of consumption rates, and to help in computation of the domestic countrys GDP. Knowledge of the customs regulations of the importing and exporting country is absolutely critical in maintaining a successful import/export operation. The Role of a Bank The role of a bank concerning an import/export operation is structurally the same as a traditional, domestic banking relationship. Banks serve as a companys main financial resource by providing tools to raise capital, a place to store capital, and most any dimension concerning a companys money. .ub5c7a60376f990084d32e76ae699ca6d , .ub5c7a60376f990084d32e76ae699ca6d .postImageUrl , .ub5c7a60376f990084d32e76ae699ca6d .centered-text-area { min-height: 80px; position: relative; } .ub5c7a60376f990084d32e76ae699ca6d , .ub5c7a60376f990084d32e76ae699ca6d:hover , .ub5c7a60376f990084d32e76ae699ca6d:visited , .ub5c7a60376f990084d32e76ae699ca6d:active { border:0!important; } .ub5c7a60376f990084d32e76ae699ca6d .clearfix:after { content: ""; display: table; clear: both; } .ub5c7a60376f990084d32e76ae699ca6d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub5c7a60376f990084d32e76ae699ca6d:active , .ub5c7a60376f990084d32e76ae699ca6d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub5c7a60376f990084d32e76ae699ca6d .centered-text-area { width: 100%; position: relative ; } .ub5c7a60376f990084d32e76ae699ca6d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub5c7a60376f990084d32e76ae699ca6d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub5c7a60376f990084d32e76ae699ca6d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub5c7a60376f990084d32e76ae699ca6d:hover .ctaButton { background-color: #34495E!important; } .ub5c7a60376f990084d32e76ae699ca6d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub5c7a60376f990084d32e76ae699ca6d .ub5c7a60376f990084d32e76ae699ca6d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub5c7a60376f990084d32e76ae699ca6d:after { content: ""; display: block; clear: both; } READ: Sex Education Essay Banks also provide an importing/exporting company with risk reduction tools such as a letter of credit, documentary drafts for collection, and verification of an international trading partners financial credit and well being. Letter of Credit A very common payment method for a cross border transaction between two companies is a letter of credit. A letter of credit reduces most .
Saturday, November 30, 2019
Internet Privacy Essays (1596 words) - Privacy, Digital Rights
Internet Privacy Internet Privacy: Is the Internet as safe as everyone says? As every generation comes they bring with them a new invention from cars to television to the telephone the basic existence of man, in my eyes, is to advance both technologically, thus making life better for us all and also scientifically. Man wants to know all we want to be able to answer all the questions out there as every day goes by we get closer and closer to answering some of our questions. Everyday new cures for diseases are found and also new diseases are discovered, new discoveries are made in various fields, at the same time however new problems are arising. Man in every era has depended on some form of tool to help him to his tasks whatever they may be, a tool to make things easier. This tool is technology; technology does not have to be the modern thoughts of computers. Technology is "the science of technical processes in a wide, though related field of knowledge." That is the definition given by The New Lexicon Webster's Dictionary of the English Language. So technology can be anything as long as it helps us advance. It can be anything like a plough to help a farmer, a television to help the media and the telephone to help us communicate. The latest technology of the 20th Century is the Internet and it has placed a great mark on our society. It is the new "place to be" where business can advance, people can interact worldwide at the click of a mouse and this has revolutionarily changed the world. In the world of the Internet there are millions of members worldwide and that means it is a very profitable arena. In an area where there is money there are criminals and that is where the modern criminals of the world are behind computer screens. They may be credible individuals in society and they could also be credible corporations and organizations that are finding a quick way to make money and by doing this they are breaking ethical rules of society (even though it is hard to determine the ethics of the internet) and one of these crimes is the violation of the privacy of others. I have logged on to the internet and have felt safe, like anyone should that logs on to the net, that I am the only one viewing my mail or cruising the net, I feel like I am the only one that knows where I have been and that no one is tracking me. After all the things I have just mentioned only happen in the movies, they are Enemy of the State type of things, and it could not possibly happen to you am I right? Wrong. By holding this thought one is including themselves "in a large group of consumers, world-wide, who are unaware of the multitude of information they are placing on the World Wide Web, simply by using it as it was designed to be used. All it takes is a visit to any site to place personal information about yourself on the internet. (Buffalo University). The best way, at least for me, to understand the Internet is not to view it as a one way street but instead as a two-way road. The one way view of the internet is that it provides us with information and entertainment, this is what many people use the internet for and that is the one way view they maintain though it is not wrong there is more to it. That is where the two way view comes into effect while an individual is surfing the net the people that maintain the web sites are also getting information that information is on you. It is a two way street because you get what you want and they get what they want, which side gets the more information is very debatable, solely on the premise on how much you treasure your privacy. It is disturbing to know that one can be tracked all over the World Wide Web just from their mouse clicks. This may be happening to many of us, our browser alone gives as away simply. Just from our browser someone who wants to can find out could probably find out "which computer you are coming from, what software and hardware you are using, details of the link you clicked on, and possibly even your email address (junkbusters.com)" This is a lot of information about us that we may not want out there. Our
Monday, November 25, 2019
American Busniess in the Gilded age essays
American Busniess in the Gilded age essays American businessmen will ultimately accept such demands as the eight hour day and forty hour week, not because they were forced to do so, but because it was good for business. I agree with this statement 100%. During the first years of the 20th century, the companies had total control over their workers. Take the coal mining industry for example. It started the workers off young, often around the age of 8! This made sure that for the rest of their life, theyd never know anything other than mining, therefore keeping them down. The people who grew up in the mining community were downtrodden, and kept that way. Sure, they were afforded luxurys, such as housing and free heat (a monthly supply of coal). This may seem great on the surface, until you realized that the housing was often poorly built, and often just a shanty town set up to pacify the crys of the employees. The coal was often the stuff left over after the good coal was sold to industry. Sometimes it was nothing more than rock. But this is what they worked for. This is what these people were forced to, most of the time for their whole life. But then something happened. The factories that the coal companies sold their product too started to close. Why, you may ask? BECAUSE EVERYONE WAS TO POOR TO BUY ANYTHING FROM THEM! This got the bosses thinking. If they dont work the people so hard, they wont be so tired that they may go shopping. And if they pay the people more, so that way they get compensated for fact that their working less hours, theyll have that money to spend on the products, this keeping the economy rolling. After many years of changing schedules, the standard 8 hour day and 40 hour work week were adopted. Now, Ive worked an 8 hour day and a 40 hour week during the summer, and I did not like it! It was very long and dragging, and now I think about what these people had to go through with, and I realize that I ...
Friday, November 22, 2019
Books and Their Importance for Students and Children
Books and Their Importance for Students and Children Books are our Best Friends for Students Children Humans cannot live alone. They need friends in life. This book can be our best friend. The book company provides pleasure for people and companies of nature. This book is a great blessing. Life is not easy to live without friends. As for books, you can be a good friend forever. Good books enrich our minds with good thoughts and knowledge. We can not feel alone in a book company. As we read good books, we gain knowledge and learn many good things. Books written by good and experienced characters help us become better people and inspire us. It teaches how to serve society in the best way. Books are the best time for us to be alone, start reading with a sense of comfort with a book, and provide knowledge. Books are always best friends because they encourage us to do great things in life and help us overcome failures. I learn a lot from books like good friends. Books can be good or bad, but it is our responsibility to choose books wisely. Friendship with a good book becomes a good person, and friendship with a bad book becomes a bad person. There will always be books in bad times. The book teaches us to dream good things in life. It brings positive thinking and good value to our lives. Some love the company of nature and others love the company of the book. Books are a map of human life and nature. Every page of a great book is a storehouse of the finest and noble thoughts of human beings. The library will meet all the great minds of the world. Today, however, all books are good and innocent. The book is overflowing and the flood is always bad. Even the flood of tears is bad. How then can a flood occur? You should be careful about this. Do not run away with this flood. It is good to live in a bad book company. But falling into a bad book company is bad. Through the influence of bad books, you can develop bad habits by not knowing it. Therefore, you must choose your partner carefully. So its up to you how you choose it wisely. But even the best books can not give you everything. A book company can give you knowledge, but it can not give you wisdom. No book can be a good scientist. Newton was not born in the library. He did not read much but instead lived in a company of plants and flowers. So the library can not make you a great poet or thinker. Even books you choose can only be made from bookworms. Obtain only indirect information. You can not really be great unless you listen with your eyes. It is therefore sometimes necessary to come out of the world of books and live in a company of people and nature. The life of man and nature must be combined with the book company.
Wednesday, November 20, 2019
Obesity Research Paper Example | Topics and Well Written Essays - 750 words
Obesity - Research Paper Example It is the objective of this essay to determine all relevant factors affecting obesity. Age, lifestyle, culture, religion and external environmental factors all contribute to one’s vulnerability to obesity. Obesity is defined as a chronic condition of excess fat accumulation in the body. (MedicineNet). Medically, obesity can be defined in relation to the body mass index (BMI). The body mass index â€Å"determines whether a person’s weight is appropriate for height by dividing the weight in kilograms by the height in meters squared†.(Delaune and Ladner 2006) Using this index, obesity is then defined as a BMI of 30 and above. (Medicine.Net) The primary causes of obesity are overeating and lack of physical activity. When a person takes in calories much more than what one burns, that persons gains weight. Excess energy is therefore stored as fat. If that person has no initiative at all to engage in Aside from overeating and lack physical activity, there are enormous factors which contribute to an individual’s being vulnerable to obesity. These are: genetics, composition of the diet, frequency of eating, slow metabolism, lack of exercise or physical activity, medications, psychological factors, and even certain diseases. There are two (2) types of obesity: android and gynoid. Hashmi differentiates the two by the concentration of excess fat in the body. For adroid, excess fat appears in the upper portion of the abdomen. Gynoid, on the other hand, excess fat is located in the lower part of the body. There is a third type where excess fat is accumulated in almost all parts of the body. As a person gains weight and either consciously or unconsciously neglect any measures to prevent the continuous weight increase, that person increases his or her risk of contracting other chronic illnesses. Among the more prominent diseases associated with obesity are: cardiovascular problems which could
Tuesday, November 19, 2019
Food and Drink in Society Essay Example | Topics and Well Written Essays - 1250 words
Food and Drink in Society - Essay Example The availability, choice, and cheapness of food that the free market has brought about means that we have become accustomed to eating what we want, when we want, how we want- with little to no thought about the consequences of our consumption patterns. This has been encouraged and designed by a political and economic system that is profit- orientated rather than social or environmentally orientated. Traditionally food was farmed, sold, cooked and eaten in a very different way. As global capitalism has shaped our lifestyles it has also affected how we eat. Since the 1970 ´s there has been a huge explosion in fast food outlets providing cheap, colorful food leading to problems of obesity in countries that have embraced the fast food culture- â€Å" it seems wherever Americas fast food chains go, waistlines inevitably start expanding†(Eric Schlosser, 242). However in the last few years there has been a public reaction and rejection of the fast food culture. The Slow Movement set up in 1989 is one such example â€Å"to counteract fast food and fast life, the disappearance of local food traditions and peoples dwindling interest in the food they eat, where it comes from, how it tastes and how our food choices affect the rest of the world.†(Slow Food Movement, Homepage) There are signs that there is a return to historical food and drink choices, with the popularity of farmers markets, organic food sales increasing â€Å"The value of the market increased by an average of 16 per cent a year between 2003 and 2008†(Daily Telegraph) and celebrity chefs such as Gordon Ramsey extolling the virtues of eating seasonal, British food. Recent trends in food consumption point to a clear return to traditional and historical ways of eating, slower, local and healthier! In the UK we have seen the merging of many different cultures, British society is made up of a huge variety of cultures each bringing with them their own food revelation. The culture of food is often shaped by the
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